I HATE BLOGGING
I did my first bit of investigative journalism for this website.
There is an "urban wear" store on 125th St. near Lexington called "Hip Hop." They sell the usual assortment of Roc-a-wear, Girbaud, Akademiks, Enyce, etc. In addition, they also sell a complete line of Ivy League varsity-style jackets. Now, wearing jackets with the logos of sports teams or sports-inclined colleges is nothing new to hip-hop fashion, but I have never been to a store with a complete line of Ivy League jackets before.
It almost makes sense that this store would have Columbia jackets since the campus is so close, but Dartmouth? Cornell?
What's going on here? Is this Bill Cosby's dream come true? Academic snobbery supplanting "bling" culture as the pinnacle of prestige for the young hip-hop listener?
I truly have no idea. I asked the store manager where this idea to sell Ivy League clothes came from, but he didn't speak English too well. He just tried to sell me a Columbia jacket, pointing out how nicely it would match a pair of baby blue Nike Airs.
I asked the guy where all the Brown jackets were. He said they sold out immediately.
I'd like to leave this as a sort of "trend-spotting" post, but why not throw out a few instigating ideas?
- Most academic analysis of hip-hop feels kind of hollow to me; partly because it feels like such a one-sided dialogue. An extreme observer/subject situation.
- Have you ever seen that VH1 show about hip-hop where Vincent Gallo talks about the early 90's, Tommy Hilfiger-era of hip-hop fashion, and he says something like, "There was such a funny irony about these kids who would never go skiing wearing ski goggles and stuff"? I'd hate to apply that logic to this situation, but maybe it's analagous. What do you think? Maybe the people buying these jackets don't think about their purchases in these terms at all.
- "The Martha Stewart that's far from Jewish/ Far from a Harvard student." - Jay-Z